Let’s keep the black art simple…
Pay per click (PPC) is an Internet advertising model used on websites, where advertisers pay only when the ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system. Pay per click offers a quick measurable return on investment.
Search engine optimisation (SEO) is the process of improving the visibility of a website or a web page in search engines via the “natural” or un-paid “organic” search results. Generally the earlier (or higher on the page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. This gives you website web presence. Search engine optimisation offers a much slower return on investment than SEO however can be more cost effective in long term investment.
fresh thinking media has helped many of their clients gain a web presence, to find out how we can help your website deliver please feel free to contact us to discuss your requirements.