Wholesale POS Website 2017

This is one of the biggest projects our team has worked on this year, all team members have given it their all and committed to Steves website making sure its clean, functional and fully comprehensive.

Steve and his team at Wholesale POS have years of experience in plastic materials and products they have the necessary knowledge and experience to help you with your requirements.


CCS Group Website & Fedback Form 2017

CCS or City Cleaning Services take pride in providing a quality service with an affordable price tag.

This year Karubu worked with Steve to get his website up and running, just like every business owner Steve takes great pride in his business as well as the services CCS provide and the website reflects upon that pride, website is clean and user-friendly.


Insidetime The National Newspaper for Prisoners and Detainees Website 2017

This year has been a very busy one for Insidetime. Insidetime is the number one newspaper for prisoners and detainees aiming to help prisoners across the United Kingdom.

With a new issue coming out every month you could say our entire team had their work cut out for them, we publish every article, image, comment and much more on the website each month





Wine De Vine Website and Christmas Gifts 2017

Whether you are looking for a good wine or ideas for Christmas gifts for any wine lover out there head over to winedevine.co

Gifts found on Wine De Vine Website have been uploaded by our one and only Peter and the website itself was designed by Gary. We had fun every step of the way building this site and we are just as happy as our client to see it up and running


Key Person Quotes – New website – 2017

Karubu has just completed a landing page style website for https://keypersonquotes.co.uk

Key Person Quotes provide quotes for Relevant Life Insurance, Shareholder Insurance and Key Person / Key Man Insurance.

This site also has an SSL and super fast page loading speeds.


The need for speed – how to speed up website loading

Even incredibly patient people can’t stand waiting in line, whether at the shop, airport, or on hold to the bank and let’s face it, the web is no different.

Research shows that if a web page doesn’t load within 3 seconds, your web visitor will leave your site and look elsewhere. If that doesn’t sound bad enough, Google also scrutinises your site on its loading speed. Back in 2011 Google released the following article on their Webmaster Central Blog “At Google, we’re striving to make the whole web fast. As part of that effort, we’re launching a new web-based tool in Google Labs, Page Speed Online, which analyzes the performance of web pages and gives specific suggestions for making them faster. Page Speed Online is available from any browser, at any time. This allows website owners to get immediate access to Page Speed performance suggestions so they can make their pages faster.”

But, why does Google care about site speed?

Former Vice President Marissa Mayer asked users if they preferred 10 or 30 results for Google searches. Obviously, web surfers went with the higher number, and Google made the changes.

The result? Traffic dropped by 20 percent on the pages that featured 30 results. Yet, the download speed difference between the pages with 10 and 30 results was only half a second – what an impact!

It should be noted that page speed is one of 200 or so signals Google uses to determine rank. In fact, as Moz has pointed out, page speed has affected less than one percent of search queries.

Keep in mind though, that page speed remains a ranking factor in Google’s algorithm for both desktop and mobile sites. John Ekman explains in an article on Unbounce that faster load times will indeed improve your ranking, as well as help you gain more organic traffic.

So while it’s just one of many factors in determining your site’s ranking, it’s certainly shouldn’t be ignored, especially since mobile sites can be penalized for loading slowly.

What Causes Your Page to Load Slowly?

There are hundreds of factors which might be causing your site to load slowly, here are the most common reasons:

• Unoptimised images

• Widget/plugin overload

• Incompatible browsers, plugins, and apps

• Lots of ads

• Bulky code

• Design theme

• External embedded media

• Shared web server

So what can be done?

There are a number of free tools out there to help you to diagnose why your site has poor load speed, these will show you what score you are getting and the items on your page that are taking the longest to load.

Try out GTMextix, (www.gtmetrix.com) it will give you a score based on A-F score, A being the best. Unless your website has nothing more than a white page, you will never reach 100% (google.co.uk has Grade A 91%).

Quick fixes include running an image optimiser throughout the site, leverage browser and server caching, move your javascript to the footer of the page and implement a content delivery network (CDN) like CloudFlare. Doing these should see your load time decrease by a third. Always speak to your web developer before making any major changes to your site.

The age old SEO question, how to get my site noticed

Time and time again I am asked “how to I get my website noticed”

Without going deep into the realms of SEO (search engine optimisation) here are a few basic tips to get your website noticed by search engines.

Setup webmaster tools

Both Google and Bing offer webmaster tools, these tools are there to show you as a webmaster how the search engines perceive your site. On a basic level they show where your traffic is coming from, your website impressions and most importantly its a place to submit your sitemap. A good rule is to always setup both www and non www versions of your site.

google webmaster

What is a sitemap?

A sitemap is a list of pages of a web site accessible to crawlers or users. It is usually an XML file that lists everything on a web site, typically organised in a hierarchical fashion. This lets search engines know all of the pages, posts and media is on your site, thus helping to grow your online presence.

It’s gotta be mobile friendly

With over 50% of all traffic now on mobile devices, such as iPhones, Androids and tablets it is imperative that your site works, resizes and loads correctly on all devices. If you are not sure if you website is mobile friendly you can check it on Googles Mobile Checker … You should also read the importance of being mobile friendly.

mobile friendly site

mobile friendly site karubu test

Create your free business listing on maps

Even if your customer base isn’t local, it’s good practice to get listed on Google and Bing maps. This will provide your business with extra exposure.

There is a whole host of other tasks you should do to ensure your site gets noticed, e.g, ensuring images have meta data, SEO friendly page titles and URLS, a fast loading site etc but this is a good place to start!

As alway, if you need help, just ask 🙂

Local SEO ranking factors in 2015

Local search engine optimisation (SEO) is a highly targeted, niche strategy that every business can and should be thinking about. Why? Because it’s becoming more valuable and more popular, something that is driven by the rise of smartphone usage and better connectivity while out and about.

In late 2014, mobile traffic surpassed desktop traffic for the first time. Also, research from Google shows 94% of smartphone users look for local information on their phone and 84% take an action, such as making a purchase or contacting the business, as a result of this.

Moz has recently released a study on the most important ranking factors for Local Search in 2015. These ranking factors are based on a survey that is filled out every year by experts in the industry and include specific factors that help brands rank higher in local search results.

But before we jump into the findings from this year’s survey, let’s briefly recap how local search has evolved over the past couple of years:

  • Google converted all 7-pack listings to 3-packs for local search queries. This means that instead of showing seven businesses in the pack and in the map, it’s now showing only three businesses.
  • The importance of local SEO has grown even further since Google’s Pigeon update in 2014, leading many businesses to refocus or increase their local optimisation efforts in order to get a slice of that first search engine results page (SERP). This update tied local results more closely to traditional ranking factors.
  • According to two studies conducted by Google, 50% of mobile users that searched for a local business visited a store within 24 hours and 34% of desktop/tablet users did the same.
  • According to a comScore study 78% of local mobile searches result in offline purchases.

Now let’s take a closer look at the top ranking factors so you know what you should be focusing on.

Overall Ranking Factors


Source: Moz.com

1. On-page signals

On-page signals remain the most important local search ranking factor. This refers to the presence of NAP (name, address and phone number), keywords in titles, domain authority and more.

Your pages need to match up to search locations and be optimised as effectively as possible in order to help boost local relevancy. In other words, in local SEO location is a powerful keyword.

So try to add your location in the following areas to show local relevancy:

  1. Page URL. If you can edit your URL structure, make sure to include your city or location in your URLS as it provides a stronger local signal to both users and Google.
  2. Page Title. This is a very important element on a page and adding your city can help make your page more relevant in local searches.
  3. Heading 1 tag. This is another important element where you should include your location or further show local relevancy.
  4. Heading 2 tag. You can also add your location in your h2’s, just make sure it’s relevant to the content on that page.
  5. Image URL.
  6. Image title. Give your images a descriptive title and try to include your location if it’s relevant to the image.
  7. Image Alt Text. Don’t overlook the alt text on images. Since Google can’t see what’s in your images, adding the alt text can help provide a better understanding of the content that can be found on that specific. Add information about your location if it makes sense.
  8. Keyword density. Don’t stuff your content with location-based keywords. Instead populate your site with informative content and only add location only where it’s relevant.
  9. Inbound Links & Anchor Text. Mention your location in the anchor of the URL.
  10. Schema Markup. SEO experts believe that adding schema markup can help boost your local rankings. So use schema to markup your NAP (name, address and phone number) as well as testimonials and reviews from customers. This will help Google understand the elements on your page, which can improve the visibility of your business in local search results. Learn more about using Scheme Markup for local SEO.
  11. Google Webmaster submission. Make sure you mention the location you’re targeting as well as to see if Google can correctly index all of your pages.
  12. Bing Webmaster submission. This search engine has a few elements that are different from Google Webmaster Tools so we recommend using both.

2. Link signals

The quality of links to your domain measures how much authority links from external websites have that are linking to your website. The more links coming from domains that are relevant to your website and have authority , the greater the chance for higher rankings in local search and traffic coming into your website.

But it’s not only about the quality and authority of links pointing to your site. What’s also important is the anchor text used when linking to your site. Avoid anchor texts like “click here” and instead include the location to boost local relevancy. Think about it: if authority sites point to a page on your site using the right keywords, that page has a very good probability of ranking well for the targeted phrase in that anchor text.

Don’t use the same anchor text as this can get your site penalised by Google. Find out more about the types of links that Google considers to be “bad backlinks” so you can avoid getting penalised.

3. My Business signals

Having a complete Google My Business (GMB) profile page is an important ranking factor in local search, and it’s something you need to work on if you want your business to appear in this section:


Google looks at the relevancy of your location listed in your GMB landing page title. So make sure to claim your listing and fill out your business page with all the important information about your business including NAP, website URL and opening hours.

You should also pay closer attention to the category in which you list your business, as listing it in the wrong category can be detrimental to a business’ online visibility.

While Google is now shying away from Google+, it’s still important to make sure your full Google + page is available and out there on the web.

4. External location signals

A citation is any mention of your business name, address and phone number (NAP) on other sites. Even if there’s no link pointing to your site, citations are still very valuable as search engines pay attention to mentions of your brand on authority directories like Yelp or Internet Yellow Pages (IYP).

According to Moz Local, “Other factors being equal, businesses with a greater number of citations will probably rank higher than businesses with fewer citations.”

Building citations or mentions of your business is also very important for local visibility. When it comes to your business, Google focuses on three components:

  • Your geographical location.
  • Customer reviews and citations. The more mentions you have, the higher your site’s authority.
  • NAP consistency. Pay closer attention to your NAP as this needs to be consistent in all the places where your business is mentioned. This includes your website, social platforms like Facebook and YouTube, industry directories and local directories, and especially GMB.

Internet Yellow Pages (IYP) sites are great places to get both local and industry-relevant citations so don’t overlook them.

5. Behavioural/ Mobile signals

A study from Marchex, a mobile advertising analytics company, revealed that business generated when consumers tap on a click-to-call ad or search result on a mobile device totals in excess of $1 trillion. Also, click-to-calls from mobile produce conversions, such as sales, appointments, or reservations four times more often than desktop ads. This shows that click-to-calls hold an amazing amount of potential as even though an ad might receive a smaller click-through rate, it can actually result in many calls for the business.

Marchex also explains that 60% of ad-driven calls are generated from call extensions in the ad. The remaining 40% come after a click-through to a landing page.

6. Personalisation

When a user runs a search on Google, the search engine “personalises” the search results based on their location and identity. It’s no longer about “blind” results that match everyone’s needs.

To increase your visibility in personalised search results, you need to focus on three elements:

  • Locality. If you want people to find your business in local search results when they run a local query, you need your name, address and phone number (NAP) to be present on every page of your site.
  • Social visibility. Google is starting to look at social interactions, shares and likes as word-of-mouth recommendations. If a customer follows and/or reviews your business, your business may rank higher when friends of your customers are searching for your products or services.
  • Mobile. Now, more than ever, you need to do your best to provide your visitors with the best mobile experience. If you don’t, not only will visitors leave but your rankings can drop as well, which will make it more difficult for users to find you online. So make sure your site is mobile-friendly and encourages interaction through clicks-to-call, check-ins and directions.

7. Review signals

Reviews are becoming more important as more users rely on them when deciding to make a purchase. That’s why Google is also factoring them into its algorithms. The attributes assessed are:

  • Quantity. SEO experts believe that review written by customers on a business’s Google+ Local page has a bigger impact on rankings than those on other review sites. Also, there seems to be a correlation between the number of reviews and how well a site ranks. That means that in order to rank higher, you should focus on encouraging former and current customers to write a review about their experience with you.
  • Velocity. This refers to how fast you get these reviews. If you get too many reviews in a very short period of time, Google will question their legitimacy. Genuine reviews are acquired slowly over time.
  • Diversity. If all your reviews sound similar in tone and content, and if they’re all positive, Google will again question their legitimacy. If your reviews come from real customers, they should be diverse in both content and ratings.

8. Social signals

You’re probably aware by now of the impact of your social media efforts on your site’s rankings. Google takes into accounts social signals such as:

  • Number of Facebook fans.
  • Number of Facebook likes, shares and comments.
  • Number of Twitter followers.
  • Number of tweets that mention your brand name or include a link to your website.
  • Number of people that “have you in their circles” (Google+).
  • While social signals aren’t the biggest ranking factor, they’re still very important. The more your content is shared, liked, retweeted and recommended, the more valuable it becomes.

Wrapping up

If you want your business to rank well in local search results, take these factors into consideration and change your local SEO strategy so you don’t get left behind.

What else are you doing to boost the local visibility of your business? 

By Alexandra Gavril at 123-reg.com